Unapologetically unconventional

My Start-ups

Prof. Loredana Padurean, Global Academic, Keynote Speaker, Asia School of Business in collaboration with MIT Sloan

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"We all have our entrepreneurial stories, and here are mine. I am proud of my learning journey, and even though I have not achieved conventional success, I learnt a lot."



I started C2B Consulting in 2007 with an initial focus on the tourism industry in the canton of Ticino, Switzerland in partnership with Elia Frapolli, the current director of Ticino Tourism.

Today both of us focus on developing our skills further and potentially venture into global territories.

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Tourism and Hospitality Management

I got my PhD in management from University della Svizzera Italiana, Lugano  for my work in developing a new model for destination governance though action research. For this purpose, I spent 18 months working in the small ski destination of Bosco Gurin in Switzerland helping the community react and actively respond to the bankruptcy of their major economic employer.   

A case of success was born and the new model is an innovative platform of tourism organization based on the concept of Destination Governance.

Find out more about the Destination Governance in Bosco Gurin , Switzerland.


Fashion Tech

DressMe For was developed to give shoppers a curation experience, similar to the 'personal shopper' experience without having to pay one.

On DressMe For, a female user can select one of the following categories: Trending, Mood, Occasions, Weather, Closet or Favorite. From there, she continues to select categories until a list of potential outfits pops up, which integrates choices from their own closet while also offering the option to purchase low-cost outfits they do not already possess.

The app is on pause now, due to my new commitments.